About the role:

The Content Strategist will play a pivotal role in shaping the content strategy for BotPenguin and other Relinns products. As part of a fast-paced environment, this role demands a dynamic professional with hands-on experience in content marketing within product companies, ideally in the SaaS space.

They will be responsible for developing, implementing, and managing content plans across various platforms, driving brand visibility and customer engagement through strategic campaigns. With expertise in SEO, analytics, and digital marketing principles, the Content Strategist will collaborate across teams to deliver impactful content aligned with business goals.

This role offers an opportunity to lead initiatives, analyze performance metrics, and contribute to the overall growth of Relinns’ products through innovative content strategies.

What You Need for this Position:

• Master’s degree in Marketing, Communications, or a related field.

• 1 to 3 years of proven experience in content marketing within a product company (preferably a SaaS product).

• Hands-on experience in planning and executing content strategies and campaigns and being the brand voice.

• Exceptional writing and editing skills with a keen eye for detail ensuring the alignment with overall business goals.

• Strong understanding of SEO, SEM, and digital marketing principles.

• Proficiency in content management systems (CMS) and analytics tools.

• Ability to develop and execute content strategies that drive brand awareness and customer engagement.

• Excellent interpersonal and communication skills, with the ability to collaborate effectively and manage tasks within a team.

What You Will Be Doing:

• Lead the creation and execution of content strategies for BotPenguin and other Relinns products. Ensure alignment with business goals and brand guidelines.

• Direct the production of high-quality content across multiple channels (website, blogs, social media, etc.) and collaborate with internal teams to align content.

• Organize and maintain the content calendar, ensuring timely delivery of all content pieces, including blogs, social media posts, and email campaigns.

• Optimize content for SEO to drive organic traffic. Implement SEM strategies to enhance visibility and engagement.

• Monitor content performance using analytics tools. Generate insights to refine content strategies and improve results.

• Plan and execute content-driven marketing campaigns that support broader marketing initiatives.

• Oversee content distribution across owned and earned media channels, ensuring maximum reach and engagement.

• Work closely with marketing, design, product, and sales teams to align content efforts with business objectives.

• Lead and mentor a team of content creators. Provide feedback to ensure high-quality output and continuous improvement.

• Create and maintain training materials for new team members to ensure consistency in content creation.

• Continuously track industry trends and integrate new insights into content strategies.

Top reasons to work with us:

• The organization is led by an IIM alumnus who built the organization on a strong set of values. So you will be continuing your MBA journey itself.

• Join a fast-paced team of like-minded individuals who share the same passion as you with whom you'll tackle new challenges every day.

• Work alongside an exceptionally talented and intellectual team, gaining exposure to new concepts and technologies.

• Enjoy a friendly and high-growth work environment that fosters learning & development.