In this competitive marketing world, everyone is trying hard to make their business better than the other. But just making the business better is not enough, but making it best is what is desirable. For this, developing productive and efficient marketing strategies is relevant and Content Marketing is one such strategy. Now the question arises, what is Content marketing? Content marketing is an effective strategic approach to generate the interest of customers for its products and services by providing relevant and informational content through Social Media platforms like online posting blogs, images, quotes, videos etc. on Facebook, YouTube, Twitter etc. It helps in targeting and enhancing the defined audiences and thus, excel profits. Type of Content: Content is like a water in the ocean of marketing. As today, smartphones are becoming an essential part of everyone’s life, delivering user-friendly mobile optimized content have also become essential. The content should be written in a natural and comprehensive manner and has to be impressive, eye catching, interest generating, funny and in a readable manner. It should be informational rather than promotional as people are more interested in gaining knowledge about new products and services. Your consistent writing style helps your business stand out in the pool of businesses providing same services. Valuable content imparts knowledge to the customers and helps them know more about the products and services they want to have. It makes them to like, share and use the services and thus, helps in generating high revenues and traffic. The Importance of Content Marketing:

• Generate Audiences: Content marketing forms the basis of audience generation. Whenever someone searches for a product or service online, content is the first thing that fascinates them to read more about the services. Good content enhances followers as they not only just visit your website but keep on following it and contact you to use or buy your products and services.
• Impart Recognition To Your Business:  As the customers are having vast knowledge and getting more demanding, it is becoming more and more relevant for the businesses to enhance the quality of their content to make the audience aware of their products and services. They are trying to strengthen their efforts and tactics to attain recognition.
• Importance in SEO: To increase the ranking of visitors and for levelling up your website on search engines viz. Google, Yahoo, Bing etc., Search engine optimization (SEO) is the best tool.

In actual, content marketing is a crucial part of SEO as your website. Google reads the content you have provided on your website and ranks your website on its basis, thus, an effective planning and implementation of the content marketing strategy are necessary to higher up your ranks.

• Enhances Customers and Returns: High quality, creative and knowledgeable content helps in developing trust and building relationships between the provider and the consumer. This helps in attracting the targeted audiences to follow your businesses in social media, moreover, it enhances returns.

Hence, upgrading your websites with consistent and captivating content from time to time is an essential part to increase the traffic, boosting your sales and improving SEO.