Digital Marketing is the marketing of products or services using digital technologies, mainly on the internet but also including mobile phones, display advertising, and any other digital medium. Digital Marketing has changed the way brands and businesses use technology for marketing. Digital platforms are increasingly incorporated into marketing plans and as people are using digital devices instead of visiting physical shops, digital marketing campaigns are also becoming more efficient.

Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing (SMM), social media optimization (SMO), e-mail direct marketing, display advertising, shopping advertising are becoming more common in our advanced technology.

Today there are a number of ways brands that can use digital marketing to benefit their marketing efforts. The use of digital marketing not only allows for brands to market their products and services, but also allows for online customer support to make customers feel supported and valued. Digital Marketing has become an advantage for brands and businesses.

Digital Marketing also helps consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand. It has also become popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive.

Now there are number of Digital marketing techniques like Content Marketing, Big Data, Market Automation, Mobile Marketing, Social Media Marketing, Paid Search Marketing, Online Public Relations that will give the biggest increase in Digital marketing in near future.

One of the major changes today that occurred in marketing is 'Emergence of digital marketing' which led to the reinvention of marketing strategies in order to adapt to this major change in marketing.