What is SEO? Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine results often referred to as natural or organic results. SEO is a great way to increase the quality of the websites by making them user-friendly, faster and easier to navigate in search engine results pages of Google. SEO is considered to be very important today in Digital Marketing because of these few essential factors. - The majority of search engines users today are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS), so as to take advantage of this and gain visitors to your website you need to be in the top positions. - SEO is not only about search engines but good SEO practices will improve the user experience and usability of a website. - SEO is also good in order to promote your website on social media platforms. - Proper optimization of a website will help in smooth running of a website. - SEO also helps you to stay ahead in the competition. - Good Content is very important and considered most important success factor in SEO. While Concluding Search engine optimization is a way to optimize the website so that search engines will understand it better and give you higher rankings and visibility in search pages. In order to get higher success in SEO, good and fresh quality content, blogs and articles posting is necessary. If you are having good SEO approach, you can easily derive traffic to your website.