Social Media Marketing is a form of internet marketing that involves creating and sharing the content on social media channels such as Twitter, Facebook, Linkedin to achieve marketing goals. Social media marketing includes activities like posting text and image updates, videos, and that drives audience engagement.

Now, Before creating a campaign, we need to understand the Business Goals and also need to answer few questions while defining Marketing Goals:
Who are the targeted audiences, what messages will be sent to target audiences with social media marketing and what is your thinking regarding achievement through social media marketing?

Social Media Marketing helps the businesses in achieving a number of goals like :

- Increasing Website Traffic.
- Raise brand awareness.
- BUild Conversions.
- Create brand identity.
- Improve interaction and build good relationships with the targeted audience.

The most important thing to keep in mind is that the more interaction with the target audience will be, the easier for a business will be to achieve its marketing goal through which company's brand can easily be built.

The best social media platforms in order to build a brand for any businesses are Facebook, Linkedin, Twitter, Youtube, Quora, Reddit, Google+ and Pinterest.