Content marketing is a strategic marketing approach that is focused on creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience. Creating a content marketing strategy involves 2 main pillars:

- A set of robust strategic persons.
- An understanding of typical buyer journey.

The most important content marketing strategy used by various businesses today through:

Socia media, articles, blogs, various events, newsletters, hostings, through print magazines, white papers, mobile etc.

Now, the main part comes is how to design and develop most engaging content to attract more customers.

Here, design basically depends upon what kind of content you are posting and publishing, with what designs you are using. Design means much more than color schemes and stock photos. At first understanding, the brand and marketing goals will shape the basic style of each design that will attract customers from different mediums.

A strong content marketing strategy includes a variety of content types, so as individual pieces begin to take shape, there are some specific things to keep in mind:

- More creative and beautiful content the blogs includes, more will be the chance for a company to get huge visitors on blogs.
- Social media is one of the primary vehicles for a content marketing campaign. Sharing every content with beautiful designs will create an atmosphere more bright, which will also help companies to get ahead in the competition.

At last, I want to conclude by telling that content marketing is about giving away information to build relationships and earn trust, but providing some of your best content is an acceptable and valuable practice.