Email marketing continues to be a vital communications channel between various individuals, whether in business or somewhere else. 95% of respondents rated email marketing as important or very important to their organization. It is very important to review the success factors for email marketing in order to improve ROI. There are various techniques that are already a part of email marketing activities: Basic Segmentation is the highest priority technique that is used in email marketing campaigns and dynamic social feeds are considered to be a least used technique in email marketing campaigns. Optimizing emails for mobile devices had the highest increase in showing adoption which is becoming increasingly popular and important for retention for quicker and more convenient consumption. -One of the most important followed trends in email marketing is Respecting personal data will change your email marketing strategy. -Secondly: Mailable Microsites are adopted by more companies to increase customer research and engagement. A mailable microsite is an email system which allows the user to interact with the email interface within the inbox. -Another important aspect is about Conversational tone is which should be adopted for more personal interaction with the target audience. -More and more business focus should be on mobile-friendly design. -Personalization and segmentation remain at a higher priority side to continue sharing dynamic and engaging content with the target audience. Proper followed email marketing steps and procedures and well-published content help you to get ahead in the competition and will also be able to get more audience views and engagement.